2025 in Review: Running a Real-World Customer Support System
2025: A Quiet Year, A Brutal One Over the past few years, the same topics keep circulating in tech communities: AI, global expansion, SaaS, indie developers. The buzzwords change, the narratives evolve, but for those actually running systems in production, the experience feels much more concrete—and much more unforgiving. For me, 2025 was not a year of dramatic turning points. There was no explosive growth, no sudden pivot. It was simply a year of building, encountering real problems, and steadily correcting my assumptions. This post is a modest retrospective. It records the choices I made, the mistakes I ran into, and a few lessons that only became clear after spending a full year working on a customer support system. 1. 2025: A Year That Looked Ordinary, But Wasn’t From the outside, 2025 didn’t feel especially turbulent. It wasn’t like 2020, nor did it carry the uncertainty of 2022. But underneath the surface, something had clearly changed: Opportunities still existed, but tolerance ...